Equity crowdfunding 101 — FUNDINNO and the real risks

A different animal from reward crowdfunding

Equity crowdfunding means investing in an unlisted startup for shares. The “return” isn't a product — it's the possibility of upside from a future IPO or acquisition.

  • Japan's first equity platform, FUNDINNO, has grown to ~¥5B in cumulative deals and over 60,000 registered users.
  • It operates under financial-instruments law, with an annual investment cap per investor.
  • Liquidity is low and horizons are long. Total loss of capital is always possible.

Invest, don't just cheer

The urge to support is noble, but this is a financial product. Read the business plan and risk disclosures, and only commit money you can afford to lose. See the six types for the full picture.

Sources

KAKEHASHI Editorial
  • Independent — no fees taken
  • Cross-platform monitoring
  • Primary-source, cited

The editorial desk of KAKEHASHI (“a bridge”). We host no campaigns and take no fees — so we can independently check, across CAMPFIRE, Makuake, READYFOR and more, whether and how to back, always with sources.

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