Makuake
Reward
The product launchpad. A CyberAgent company where new gadgets and goods debut to early adopters.
Visit Makuake ↗Opens the official campaign page in a new tab.
At a glance
- Platform fee
- 20% (incl. payment)
- Funding model
- All-or-Nothing / All-in
- Founded
- 2013
What it is
Makuake (運営: マクアケ, a CyberAgent group company) reframed crowdfunding as “attractive-purchase” (応援購入) — a place where companies and makers premiere new products. It is the strongest platform in Japan for physical-product launches.
Why creators choose it
A large, purchase-minded audience and a polished storefront experience drive high average pledges for well-made goods. Editorial curation and PR support help standout products reach mainstream press. Many campaigns roll straight into retail after the project.
Good to know
Review is stricter than open platforms, and the fit is narrower: it rewards finished, manufacturable products with a clear hook over early-stage or community projects.
Best for
- New hardware & gadgets
- Makers and companies launching products
- Campaigns aiming for retail afterward