Setting a goal (and stretch goals)

Set the minimum that's real

Under All-or-Nothing, your goal is a threshold, not an ambition. Set the lowest amount that lets you deliver — covering production, shipping and fees. A goal hit early reads as momentum; a goal that lingers at 40% scares people off.

Why a low-but-honest goal works

• Early 100% triggers “funded” badges, press and the platform algorithm.
• It removes the All-or-Nothing risk of finishing at 90% with nothing.
• The real money usually arrives after the goal, once trust is visible.

Stretch / next goals

Once funded, announce a next goal that unlocks something concrete — a new colour, an upgrade for all backers, a wider release. Keep them believable and tied to real cost; empty stretch goals erode trust.

Don't game it

A goal set artificially low and quietly self-funded is a short-term trick that fulfilment will expose. Fund what you'll actually build.